AC Milan and Kumho Tire have announced a new partnership where Kumho Tire will become the Rossoneri's long-term Premium Partner and Official Tire Partner.
This collaboration is built on shared values of change, innovation, competence, and an open mind, which are fundamental principles for both AC Milan and Kumho Tire. With AC Milan's premium positioning, global appeal, and focus on quality, Kumho Tire aims to strengthen and expand its marketing efforts to reach a larger customer base in key markets and establish itself as a premium brand. It's an exciting development for both parties involved.