ZC Rubber proudly announced the launch of its latest electric vehicle (EV) tyre lineup at The Tire Cologne 2024, under the theme "E-Mobility Is Coming Your Way". The event saw the introduction of three innovative products, including the highly anticipated WESTLAKE ZuperAce EV, alongside the upgraded EV editions of WESTLAKE ZuperAce Z-007 EV Ready and GOODRIDE Solmax 1 EV Ready. This new lineup injects fresh vitality into the electric vehicle tyre sector.
The unveiling of the WESTLAKE ZuperAce EV was a significant moment, featuring ZC Rubber’s Vice President, Mr. Zhiqiang Jiang, and Mr. Henry Shen, alongside renowned Arsenal legend, Mr. Robert Pirès. Their joint appearance underscored the tyre’s premium features and highlighted the strong partnership between ZC Rubber and Arsenal, representing a fusion of expertise, innovation, and sporting excellence.
Engineered specifically for professional electric vehicle applications, the WESTLAKE ZuperAce EV showcases cutting-edge technologies aimed at elevating the EV driving experience while prioritising environmental sustainability.
Notable innovations include Zuper-Silent technology, which utilises noise-absorbing foam, 3D noise control sound bolts, and a unique anechoic chamber design to effectively reduce tyre noise. The tyre also boasts superior performance with BPOT technology, ensuring excellent handling with a 5% larger contact area at high speeds compared to conventional tyres. The Hybrid Formula provides optimised grip and stability. Additionally, the WESTLAKE ZuperAce EV excels in efficiency with its DMOT design theory and Gen II Hybrid Silane tread compound, reducing rolling resistance and increasing mileage by 10%.
These advancements have earned the tyre the highest grade A/A/A on the EU tyre label for energy efficiency, wet grip, and external rolling noise.
Building on the success of the WESTLAKE ZuperAce Z-007 and the GOODRIDE Solmax 1, ZC Rubber has introduced two upgraded EV editions: the WESTLAKE ZuperAce Z-007 EV Ready and the GOODRIDE Solmax 1 EV Ready. The new EV Ready series builds upon the outstanding dry and wet performance of its predecessors, while integrating improved environmental properties and comfort characteristics. These tyres feature upgraded EV tread compound technology, engineered to reduce rolling resistance while maintaining high mileage and enhancing overall performance. Designed for electric or hybrid vehicle users, they ensure a smoother and more efficient driving experience.
Mr. Zhiqiang Jiang, Vice President of Zhongce Rubber Group (ZC Rubber), stated, “Our new EV tyre series represents years of dedicated effort by our team, specifically designed to meet the demands of the electric vehicle market. We are committed to enhancing tyre performance, safety, and comfort, while ensuring outstanding environmental protection and energy-saving features. Looking ahead, we will continue to innovate and introduce more high-performance products to meet the expectations of users worldwide.”
Mr. Henry Shen, Vice President of Zhongce Rubber Group, shared his excitement about the new launches: “We’re thrilled to introduce our latest EV tyre technologies, marking a significant leap in our mission to enhance electric vehicle performance. The WESTLAKE ZuperAce EV and our upgraded EV-ready tyres are crafted to deliver exceptional performance, efficiency, and safety, catering directly to the needs of electric vehicle owners.”
He further emphasised, “The presence of Mr. Robert Pirès alongside our unveiling underscores our unwavering commitment to excellence and premium quality. This collaboration with Arsenal truly showcases our tyre’s ability to deliver top-tier performance and reliability.”
Mr. Akos Barcsik, Vice President of ZC Rubber Europe, reiterated the company’s commitment to addressing the evolving needs of the electric vehicle market: “These products underscore our dedication to delivering unmatched driving performance tailored specifically for EV owners, while also prioritising customer satisfaction and environmental responsibility in the European market.”
For more information about ZC Rubber and its new EV tyre lineup, please visit: www.zc-rubber.com.
ZC Rubber shared the news on their LinkedIn profile, saying:
"Electrifying Day 1 at Tire Cologne 2024! E-Mobility is Coming Your Way with ZC Rubber's revolutionary EV tyre lineup. We unveiled the highly-anticipated WESTLAKE ZuperAce EV, with special guests Mr. Henry Shen, Mr. Zhiqiang Jiang, and the legendary Robert Pirès from Arsenal! Experience the future of driving with our cutting-edge tyres, designed for unmatched EV performance and innovation."
Visit ZC Rubber at Hall 8, Booth C-050 - D-055, Messe Cologne, from June 4-6.
