The United Soccer League (USL) has revealed a new multi-year partnership with Prinx Chengshan Tire North America, marking the company as the league's first Official Tire Partner.
This partnership is set to commence on April 6, alongside the first USL match to be aired on network television. Court Jeske, USL's Chief Commercial Officer, highlighted the significant growth both the USL and Prinx are experiencing, noting the partnership's role in supporting USL's expansion across all levels of American soccer.
The collaboration will feature prominently in various USL platforms, including Prinx Performance Standings, the Most Valuable Performer award, and Power Rankings, all designed to spotlight top performances in the league. Additionally, the partnership will extend into diverse promotional activities, including integrated media and in-stadium branding, aiming to enhance fan engagement and increase Prinx's visibility across the US.
