TyreSafe Launches Be A Sport, Check Your Tyres Campaign

TyreSafe has launched the "Be a Sport, Check Your Tyres" campaign, encouraging drivers to adopt the meticulous preparation habits of elite athletes, focusing specifically on tyre maintenance.

Coinciding with major summer sporting events like the Euros, Wimbledon, the Olympics, the British Grand Prix, and the Tour de France, the campaign uses the acronym ACT to promote three key tyre care steps: Air pressure, Condition, and Tread depth. The initiative aims to ensure peak vehicle performance and safety, highlighting the benefits of proper tyre maintenance, such as improved safety, fuel efficiency, and reduced tyre wear. TyreSafe will provide tips and resources throughout the summer to help motorists maintain their tyres, and supporters are encouraged to share the campaign's materials.

Q&A TyreSafe's "Be a Sport, Check Your Tyres" campaign

Q: What is the main goal of TyreSafe's "Be a Sport, Check Your Tyres" campaign?

A: The main goal is to encourage drivers to maintain their tyres properly to ensure peak performance and safety, drawing inspiration from the preparation habits of elite athletes.

Q: Which major sporting events are associated with this campaign?

A: The campaign is associated with the Euros, Wimbledon, the Olympics, the British Grand Prix, and the Tour de France.

Q: What does the ACT acronym stand for in tyre care?

A: ACT stands for:

  • Air pressure: Ensure tyres are inflated to the manufacturer’s recommended levels.
  • Condition: Regularly check tyres for cuts, bulges, and wear and tear.
  • Tread depth: Make sure tyres have a tread depth of at least 1.6mm, the legal minimum.

Q: What are the benefits of proper tyre maintenance highlighted by the campaign?

A: Proper tyre maintenance ensures safety, fuel efficiency, and reduces tyre wear.

Q: How will TyreSafe support drivers throughout the summer?

A: TyreSafe will provide tips, resources, and reminders via its website and social media channels to help motorists stay on top of their tyre maintenance.

Q: What kind of materials are TyreSafe supporters encouraged to share?

A: Supporters are encouraged to share campaign materials including social media statics and GIFs, a press release template, a social media schedule, and customisable print assets.

Q: Where can more information about tyre safety and the ACT campaign be found?

A: More information can be found on TyreSafe's website at www.tyresafe.org.

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