Trelleborg Tyres has partnered with ABP Food Group, one of Europe’s leading food processors, to improve fuel efficiency in agriculture by focusing on the crucial role of tyres. This collaboration aligns with ABP’s PRISM 2030 programme, dedicated to enhancing the sustainability of meat production. PRISM 2030 aims to help farmers reduce farm carbon emissions, improve production efficiency, and foster better biodiversity, soil, water, and animal health and welfare.
Bruce Lauder, Agriculture Sales Director at Trelleborg Tyres, has been at the forefront of this initiative, working closely with PRISM farmers. Lauder has been providing education on the significant impact that tyre selection and maintenance have on fuel efficiency. During a recent webinar, Lauder shared valuable insights into how the right tyres can transform agricultural machinery’s performance, leading to increased efficiency and substantial savings for farmers.
“Agri tyres are not just an accessory; they are a crucial component in farming operations,” Lauder explained. “The selection of the right tyre is as important as the machinery itself, making a substantial difference in overall performance and efficiency. Trelleborg Tyres’ ProgressiveTraction® technology is a testament to this, offering enhanced traction and flotation, reducing slippage, and thus fuel consumption.”
Lauder emphasised that choosing the right agricultural tyre involves more than just enabling machinery to move across fields; it’s about maximising efficiency and fuel savings. The correct tyre pressure and tread design can optimise traction, minimise soil compaction, and ensure smooth farming operations.
“Trelleborg Tyres is dedicated to driving sustainability in agriculture,” stated Lauder. “Our partnership with ABP Food Group is a step forward in empowering farmers with the right choices for their tyre needs, leading to a greener future in agriculture, where sustainability and performance lead to greater efficiency and savings for farmers.”
For more information about Trelleborg's high-performance agricultural tyre solutions, visit: Trelleborg Agriculture and Forestry Tyres.
What is the recent initiative launched by Trelleborg Tyres and ABP Food Group?
Trelleborg Tyres has partnered with ABP Food Group to improve fuel efficiency in agriculture by focusing on the critical role of tyre selection and maintenance.
Who is ABP Food Group?
ABP Food Group is one of Europe’s leading food processors, providing quality beef to thousands of customers worldwide and maintaining a network of over 45,000 farmers.
What is the PRISM 2030 programme?
PRISM 2030 (Programme for the Improvement in Sustainability of (red) Meat) is ABP Food Group’s initiative aimed at enhancing the sustainability of meat production by helping farmers reduce carbon emissions, improve production efficiency, and foster better biodiversity, soil, water, and animal health and welfare.
How does Trelleborg Tyres’ initiative align with PRISM 2030?
Trelleborg Tyres’ initiative supports PRISM 2030 by educating farmers on the impact of tyre selection and maintenance on fuel efficiency, thus contributing to reduced carbon emissions and improved farming efficiency.
Who is Bruce Lauder, and what is his role in this initiative?
Bruce Lauder is the Agriculture Sales Director at Trelleborg Tyres. He has been working closely with PRISM farmers, providing education on how the right tyres can enhance agricultural machinery’s performance and lead to significant fuel savings.
What key points did Bruce Lauder highlight in the recent webinar?
In the webinar, Lauder emphasised that agricultural tyres are crucial for farming operations. He discussed how Trelleborg Tyres’ ProgressiveTraction® technology improves traction and flotation, reduces slippage, and decreases fuel consumption. He also highlighted the importance of correct tyre pressure and tread design in optimising traction and minimising soil compaction.
What is ProgressiveTraction® technology?
ProgressiveTraction® is a technology developed by Trelleborg Tyres that enhances tyre traction and flotation, reduces slippage, and thereby decreases fuel consumption in agricultural machinery.
Why are the right agricultural tyres important?
The right agricultural tyres are essential because they significantly impact machinery performance, efficiency, and fuel savings. Proper tyre selection can optimise traction, minimise soil compaction, and ensure smooth farming operations.
How does the partnership between Trelleborg Tyres and ABP Food Group benefit farmers?
The partnership benefits farmers by providing them with the knowledge and tools to select the right tyres for their machinery, leading to increased efficiency, reduced fuel consumption, and overall cost savings.
Where can more information about Trelleborg’s agricultural tyre solutions be found?
More information about Trelleborg’s high-performance agricultural tyre solutions can be found on their website: Trelleborg Agriculture and Forestry Tyres.
