The heat is on: Ben’s new Industry Leader Challenge will see automotive leaders tackle the Sahara Desert

Ben is turning up the heat for this year’s Industry Leader Challenge (ILC) which will see a group of senior leaders tackling the Sahara Desert in November.

Up to 10 teams of two will spend five days trekking across the Sahara Desert in Morocco to raise a minimum of £20,000 per team for Ben. Participants will spend up to 10 hours a day trekking across unforgiving terrain, covering up to 27km a day in the punishing heat. Daytime temperatures will be 25-35°C and closer to zero at night with no shade except during meal stops and overnight.

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