New Tyre Brand Envoy to Make Debut at The Tire Cologne

Envoy Tyres, a new player in the value tyre market, is set to unveil its innovative range at The Tire Cologne in June.

Envoy Tyres, the latest brand from UK-based Oak Group Holdings, is poised to make its market debut at The Tire Cologne, one of the world’s premier tyre trade fairs. The brand aims to deliver exceptional value and quality, a mission that aligns with Oak Group’s reputation for excellence.

Scheduled to be showcased from 4th to 6th June at the Koelnmesse Exhibition Centre, Envoy Tyres will present its inaugural range to key industry figures, offering exclusive global distribution opportunities. This launch marks a significant milestone for Oak Group Holdings, which previously introduced the successful mid-range brand Davanti Tyres in 2015.

Peter Cross, General Manager of Envoy Tyres, expressed his enthusiasm about the launch. “The Tire Cologne is an exciting moment for Oak Group Holdings and Envoy Tyres as we reveal the brand and its current range for the first time. Having worked tirelessly for the last 18 months on Envoy, we’re really thrilled to have a new brand which offers drivers great confidence on the road, within the value tyre category.”

In the final quarter of 2024, Envoy Tyres will introduce four new products:

  • Aterna: A reliable and versatile passenger car tyre designed for enhanced fuel efficiency and reduced road noise, ideal for everyday driving.
  • Motiva UHP: An ultra-high-performance tyre providing maximum grip, precise control, and responsiveness for sports driving.
  • Tordera H/T: A SUV tyre offering superior handling and stability for a smooth, quiet, and comfortable highway driving experience.
  • Vertra: A dependable summer van tyre known for its longevity and durability, suitable for heavy loads and demanding delivery schedules.

Oak Group Holdings has leveraged its expertise and industry knowledge to develop Envoy Tyres, aiming to offer innovative products with modern tread patterns and high-quality standards at a better value for motorists. Following the launch, Envoy plans to expand its range with new all-season products in 2025, indicating a forward-looking strategy.

Visitors to The Tire Cologne can find Envoy Tyres at Stand E-038 in hall 6.1. For more information about the brand and its offerings, visit

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