New Strategic Partnership for Alliance Brand in UK OE2 Agro-Tyre Market

Yokohama-ATG has announced a new partnership in the UK OE2 agro-tyre market for its Alliance brand.

The collaboration includes long-term partners Kirkby Tyres and TIA AGRI, and introduces Wheel Solutions to the team, aiming for growth and added value throughout the year. This strategic alliance seeks to leverage the expertise and capabilities of each partner, ensuring a strong presence in the market.

New Strategic Partnership for Alliance Brand in UK OE2 Agro-Tyre Market
New Strategic Partnership for Alliance Brand in UK OE2 Agro-Tyre Market
July 5, 2024

Yokohama-ATG's Vision

Yokohama-ATG's vision for the Alliance brand in the UK OE2 agro-tyre market is driven by innovation and strategic partnerships. By joining forces with Kirkby Tyres, TIA AGRI, and Wheel Solutions, the brand aims to strengthen its market position and deliver superior products tailored to the specific needs of OEMs.

Role of Kirkby Tyres and TIA AGRI

Kirkby Tyres and TIA AGRI have been integral to the success of the Alliance brand in the Aftermarket segment. Their continued involvement ensures the sustained supply of high-quality Alliance OE2 agricultural tyres to their established customer base.

Introduction of Wheel Solutions

The addition of Wheel Solutions brings a new dimension to the partnership. As a dedicated OEM component supplier, Wheel Solutions offers bespoke wheel and tyre assemblies, axles, and stub axles, with services tailored to individual OEM requirements. This collaboration is poised to enhance the overall value chain and operational efficiency.

Detailed Insights into Each Partner's Contribution

Kirkby Tyres: A Trusted Partner

Kirkby Tyres has been a cornerstone in the distribution of Alliance OE2 tyres, providing reliable supply and exceptional value to customers. Their extensive experience and established customer relationships are crucial to maintaining the brand's reputation in the market.

TIA AGRI: Continuity in Aftermarket Supply

TIA AGRI's role in the Aftermarket segment ensures that Alliance agricultural tyres remain accessible to a broad range of customers. Their expertise in the sector and commitment to quality make them an indispensable part of the partnership.

Wheel Solutions: Tailored OEM Services

Wheel Solutions' expertise in providing complete wheel and tyre assemblies, along with their bespoke services, is a significant asset to the partnership. Their focus on meeting the intricate requirements of specialist OEM markets aligns perfectly with Yokohama-ATG's goals for the Alliance brand.

Statements from Key Leaders

Together with Wheel Solutions’ experience and reputation in the OE2 business, we anticipate significant growth of the Alliance brand in the UK OE2 agro-tyre market,”

Ole Baek, Vice President for North & West Europe at Y-ATG.

Josh Budding – Managing Director at Wheel Solutions Ltd.
We are excited to announce our partnership to distribute Y-ATG’s flagship tyre brand, Alliance, within the UK specialist OEM market. Alliance tyres, renowned for their long history of innovation in the off-highway tyre market, backed by Yokohama Rubber Company Co., Ltd., one of the world’s leading tyre manufacturers,”
With over 95% of our business dedicated to specialist OEMs, Wheel Solutions has a fully tailored value chain designed to meet the intricate requirements of the specialist OEM markets. Our comprehensive supply chain and operational capabilities ensure continuous production of vehicles and machinery, with a clear focus on delivering technically sound and superior quality products on time and at a commercially effective level, supported by seamless logistics.”
“Alliance tyres leverages industry-leading technologies, a steadfast commitment to superior quality, and a customer-centric approach. This collaboration perfectly complements our dedication to continuously enhancing our products and services. I am excited to see what the future holds and am confident that this partnership will bring significant value to our customers and the UK OEM market,”

Josh Budding – Managing Director at Wheel Solutions Ltd.

Long-Term Vision and Future Prospects

Sustained Growth and Innovation

Yokohama-ATG's long-term vision for the Alliance brand involves sustained growth and continuous innovation. The strategic partnership is a crucial step towards achieving these goals, ensuring the brand remains at the forefront of the UK OE2 agro-tyre market.

Expanding Customer Base

The partnership is expected to expand the customer base for Alliance tyres, catering to the specific needs of specialist OEMs. The combined efforts of Kirkby Tyres, TIA AGRI, and Wheel Solutions will ensure that the brand reaches new heights in the market.

FAQs

What is the main goal of the new strategic partnership?The main goal is to strengthen the presence and growth of the Alliance brand in the UK OE2 agro-tyre market by leveraging the combined expertise of Kirkby Tyres, TIA AGRI, and Wheel Solutions.

Who are the key partners in this collaboration?The key partners are Yokohama-ATG, Kirkby Tyres, TIA AGRI, and Wheel Solutions.

How will Wheel Solutions contribute to the partnership?Wheel Solutions will provide bespoke wheel and tyre assemblies, axles, and stub axles, along with customized packaging and delivery services tailored to individual OEM requirements.

What role will Kirkby Tyres and TIA AGRI play?Kirkby Tyres will continue to supply Alliance OE2 tyres to its established customers, while TIA AGRI will maintain its supply of Alliance agricultural tyres for the Aftermarket segment.

What are the expected outcomes of this partnership?The partnership is expected to drive significant growth of the Alliance brand in the UK OE2 agro-tyre market, enhance product offerings, and expand the customer base.

What is the long-term vision for the Alliance brand?The long-term vision involves sustained growth, continuous innovation, and a robust market presence for the Alliance brand in the UK OE2 agro-tyre market.

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