Marangoni and Prinx Chengshan’s Austone Brand Collaboration

Marangoni has recently entered into a strategic retread cooperation with Prinx Chengshan’s Austone brand, focusing on truck and bus tyres. This collaboration follows a reorganisation of Prinx Chengshan’s commercial vehicle tyre business in the Germany, Austria, Switzerland (DACH) region. After conducting successful trials in Italy, Marangoni plans to expand this initiative across Europe, beginning with Germany and potentially extending to the Baltic and Iberian regions.

What regions are initially affected by the reorganisation of Prinx Chengshan’s commercial vehicle tyre business?

The reorganisation affects the Germany, Austria, Switzerland (DACH) region.

What was Marangoni’s role in evaluating Prinx Chengshan’s products?

Marangoni experts tested the technical integrity of Prinx Chengshan’s truck tyre casings in Italy and found them to be of very good quality and suitable for retreading.

What is the next step after the successful Italian trials?

The next step is to replicate the Italian experience in Germany, especially among Marangoni Ringnet partners, and eventually consider similar moves in the Baltic and Iberian regions.

How did Prinx Chengshan respond to Marangoni’s findings?

Thomas Wohlgemuth, managing director of Prinx Chengshan Tire Europe, described Marangoni’s recognition of their truck tyres as “an honour.”

Which brands of Prinx Chengshan are being refreshed in the DACH region?

The Austone and Fortune-branded products are being refreshed in the DACH region.

What future plans does Marangoni have after the German trials?

After the German trials, Marangoni plans to consider similar retread cooperation initiatives in the Baltic and Iberian regions.

What significance does the retread cooperation hold for both companies?

The retread cooperation signifies a strategic partnership that enhances the distribution and technical validation of Prinx Chengshan’s tyres, potentially leading to broader market expansion and increased product credibility.

Marangoni and Prinx Chengshan’s Austone Brand Collaboration
June 5, 2024
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