Goodyear Farm Tires Expands Reach with New Technology Development Centre and Carlstar Acquisition

Goodyear Farm Tires is set to shine a spotlight on its growing prominence in the European agricultural market and further expand its dealer partner network at The Tire in Cologne this June. The event, held from June 4th to 6th, will feature Goodyear Farm Tires in Hall 6.1, Stand CO19, where they will display their innovative and flagship Low Sidewall (LSW) range.

A significant highlight at this year's event is the presence of Carlstar, a specialty tyre and wheel manufacturer recently acquired by Titan International, the parent company of Goodyear Farm Tires. This $296 million acquisition enhances Goodyear Farm Tires' product portfolio, offering customers and distributors a broader range of high-performance options.

Lindsay Hart, Sales Director for Goodyear Farm Tires Europe, expressed enthusiasm about the expanded offerings: “The acquisition of Carlstar by Titan International is an exciting development. It not only broadens our product portfolio but also strengthens our position as a ‘one-stop shop’ for our customers. We look forward to welcoming Carlstar to our stand and showcasing how our combined expertise benefits the agricultural sector.”

The LSW assemblies, which have proven immensely successful among farmers worldwide, will be a central feature of the display. Operating at up to 40 percent lower inflation pressures than standard tyres, these assemblies reduce soil compaction and increase crop yield. Their larger rim diameter and smaller sidewall offer exceptional flotation properties, facilitating easier travel on wet soil and enhancing stability, thereby minimizing road lope.

Fresh from opening a new Technology Development Centre in France in April, Goodyear Farm Tires is poised to make its products more accessible to the European market. This new facility enables faster delivery and greater flexibility for European customers, marking a significant milestone in the company's growth.

Hart commented on the strategic expansion: “We are extremely excited to be exhibiting in Cologne, not only to showcase our growing range of products headlined by our LSW range but also to meet old and new acquaintances from across Germany and beyond. We are actively seeking new dealer partners and distributors to further extend our reach across Europe.”

In addition to the cutting-edge LSW range, Goodyear Farm Tires will pay homage to its rich heritage by displaying popular vintage tyres featuring the authentic diamond pattern, including the Super Rib and Sure Grip All Service. This nod to the past underscores the company’s long-standing commitment to quality and innovation.

Experts from Goodyear Farm Tires, including Global Agricultural Product Manager Scott Sloan, will be available to answer visitors' queries, offering insights into the advanced technologies and benefits of their products. The event also provides an opportunity for dealers across Germany and Europe to join Goodyear Farm Tires’ partner program, enhancing the convenience and accessibility of their products for farmers.

Titan International’s significant investment in new plant and equipment tailored for the European market reflects its dedication to supporting Goodyear Farm Tires' growth. Having manufactured these tyres in America for over a decade and holding the licence for the European and UK markets since 2015, Titan International continues to drive innovation and expansion.

Q&A: Key Points from Goodyear Farm Tires' Expansion and Exhibition at The Tire in Cologne

What significant event is Goodyear Farm Tires participating in this June?Goodyear Farm Tires is participating in The Tire in Cologne, held from June 4th to 6th, where they will showcase their products in Hall 6.1, Stand CO19.

What is the major highlight of Goodyear Farm Tires' exhibition at The Tire in Cologne?A major highlight is the display of their innovative Low Sidewall (LSW) range, known for its reduced soil compaction and improved crop yield due to operating at lower inflation pressures.

How has Goodyear Farm Tires recently expanded its product portfolio?Goodyear Farm Tires has expanded its product portfolio through the acquisition of Carlstar by their parent company, Titan International, for $296 million. This acquisition brings a broader range of high-performance options to their customers.

What are the benefits of the Low Sidewall (LSW) assemblies?The LSW assemblies offer benefits such as operating at 40 percent lower inflation pressures than standard tyres, reducing soil compaction, increasing crop yield, better flotation on wet soil, reduced power hop, and greater stability which minimizes road lope.

What new facility has Goodyear Farm Tires opened recently, and what is its significance?Goodyear Farm Tires has opened a new Technology Development Centre in France in April. This facility makes their products more accessible to the European market by enabling faster delivery and greater flexibility.

What opportunities is Goodyear Farm Tires offering to dealers at The Tire in Cologne?Goodyear Farm Tires is offering dealers across Germany and Europe the opportunity to join their partner program, expanding their dealer network to provide more convenient access to their products.

Who from Goodyear Farm Tires will be available to answer questions at the event?Experts including Global Agricultural Product Manager Scott Sloan will be on hand to answer visitors' queries and provide insights into their products and technologies.

How is Goodyear Farm Tires honoring its heritage at the event?Goodyear Farm Tires will display vintage tyres featuring the authentic diamond pattern, such as the Super Rib and Sure Grip All Service, celebrating their rich history and commitment to quality.

What investment has Titan International made in support of Goodyear Farm Tires?Titan International has made significant investments in new plant and equipment specifically for manufacturing tyres tailored to the European market, reflecting their commitment to Goodyear Farm Tires' growth.

How long has Titan International been manufacturing Goodyear Farm Tires, and what markets do they cover?Titan International has been manufacturing Goodyear Farm Tires in America for over a decade and has held the licence for the European and UK markets since 2015.

What is the strategic importance of the new Technology Development Centre in France?The new Technology Development Centre in France is strategically important because it allows Goodyear Farm Tires to deliver products to European countries faster and with greater flexibility, enhancing their market presence.

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