Goodyear will maintain its title partnership and exclusive tire supply for the 2024 Goodyear FIA European Truck Racing Championship, marking 40 years of the competition and nine years of Goodyear's involvement. The championship, featuring top manufacturers, begins on May 25-26 at Misano, where Goodyear will debut its latest truck racing tires.

Introducing the New Goodyear Truck Racing Tire

This season brings an innovative tire compound designed to enhance grip, especially in wet conditions, boosting safety. The new tire meets the demanding single-tire regulation for various circuits and weather conditions, enhancing performance, durability, and sustainability by reducing overall tire usage.

Championship Highlights and Sustainability Efforts

The seven-event series will visit Italy, Slovakia, Belgium, Germany, Czech Republic, France, and Spain, with attention on five-time champion Norbert Kiss. Goodyear's Drive Results Tour 2024 will feature at each round, offering industry insights on improving fuel efficiency and reducing costs.

Marketing Director Maciej Szymański expressed pride in Goodyear's ongoing role and highlighted the upcoming FIA Motorsport Games featuring truck racing in October. ETRA Managing Director Georg Fuchs praised Goodyear's innovative contributions to safety, performance, and sustainability.

Sustainability Initiatives

Post-race, used tires will be retreaded for transportation use, aligning with Goodyear's sustainability goals by reducing waste and extending tire life.

For a deeper dive into Goodyear's innovations and the 2024 season, read the full article.