Giti Tire to Spotlight Dual EV Strategy and Sustainability at The Tire Cologne 2024

Giti Tire is set to showcase its dual electric vehicle (EV) approach and sustainability initiatives at The Tire Cologne 2024, alongside unveiling new tyres for passenger cars, light trucks, and heavy trucks.

On the first day of the event, Giti will reveal its electrification strategy for passenger cars and light trucks with its AdvanzTech EV-ready products. Additionally, the stand will feature the GT Radial dual EV strategy, introduced in June 2023. This strategy addresses the specific needs of both EV and internal combustion engine (ICE) vehicles, with a comprehensive range of high-performance GT Radial SportActive 2 and FE2 tyres.

Giti Tire's commitment to sustainability will also be a focal point. The company aims to achieve a 30% reduction in Scope 1 and Scope 2 emissions by 2030 and reach Net Zero by 2050 through operational optimisation, technology adoption, and nature-based solutions. In recognition of its efforts, Giti received a Gold rating from Ecovadis in February 2024, placing it in the top 5% of global businesses for sustainability and ESG compliance.

The company will further highlight its compliance with EU Deforestation legislation and the steps it has taken to meet these stringent requirements.

Visitors to Hall 7.1, Stand C030 D039, will also witness several world premieres of new passenger car and light truck tyres from both the Giti and GT Radial brands, as well as the latest Giti truck and bus products.

The Tire Cologne 2024 marks the first full-scale European show since Giti Tire Motorsport announced its partnership with Sparco®, a leading manufacturer of motorsport safety systems and racing equipment. This collaboration has led to the introduction of the ultra-high-performance GitiSportS2 tyre, now available in Europe in 22 new sizes and eight existing sizes, all featuring the sidewall inscription “Giti – Powered by Sparco®”.

Stefan Brohs, Marketing Director – Europe for Giti Tire, expressed enthusiasm for the event, stating, “Since the last show in Cologne, we have made huge strides in our Giti and GT Radial product offerings across passenger car, light truck, and heavy truck and bus sectors to meet current and future EV and ICE demands. Coupled with our global sustainability activities and targets, we have created a truly compelling position in the tyre market, and we cannot wait to share these details, along with many more key messages, with our business partners, fleet operators, general visitors, and the media.”

Giti Tire at The Tire Cologne 2024: Key Questions and Answers

What is Giti Tire focusing on at The Tire Cologne 2024?

Giti Tire will focus on its dual electric vehicle (EV) approach and sustainability initiatives, as well as unveiling new tyres for passenger cars, light trucks, and heavy trucks.

What new products will Giti Tire unveil at the event?

Giti Tire will unveil its AdvanzTech EV-ready products for passenger cars and light trucks, along with new tyres from both the Giti and GT Radial brands for passenger cars, light trucks, and the latest Giti truck and bus products.

What is the GT Radial dual EV strategy?

Launched in June 2023, the GT Radial dual EV strategy aims to meet the specific requirements of both EV and internal combustion engine (ICE) vehicles with high-performing GT Radial SportActive 2 and FE2 tyres.

How is Giti Tire addressing sustainability?

Giti Tire is targeting a 30% reduction in Scope 1 and Scope 2 emissions by 2030 and aims to achieve Net Zero by 2050 through operational optimisation, technology adoption, and nature-based solutions.

What recognition has Giti Tire received for its sustainability efforts?

In February 2024, Giti Tire received a Gold rating from Ecovadis, placing it in the top 5% of global businesses for sustainability and ESG compliance.

What steps has Giti Tire taken to comply with EU Deforestation legislation?

Giti Tire will highlight the measures it has implemented to meet the EU Deforestation legislation requirements during the event.

Where can visitors find Giti Tire at The Tire Cologne 2024?

Visitors can find Giti Tire at Hall 7.1, Stand C030 D039.

What significant partnership did Giti Tire Motorsport announce recently?

Giti Tire Motorsport announced a partnership with Sparco®, a leading manufacturer of motorsport safety systems and racing equipment. This partnership has resulted in the ultra-high-performance GitiSportS2 tyre, which is now available in Europe.

What does the GitiSportS2 tyre feature?

The GitiSportS2 tyre, now available in 22 new sizes and eight existing sizes in Europe, features the sidewall inscription “Giti – Powered by Sparco®”.

What did Stefan Brohs say about Giti Tire’s progress and participation in The Tire Cologne 2024?

Stefan Brohs, Marketing Director – Europe for Giti Tire, stated that the company has made significant strides in its product offerings across passenger car, light truck, and heavy truck and bus sectors to meet current and future EV and ICE demands. He also highlighted Giti Tire's sustainability activities and targets, which have created a compelling position in the tyre market. Brohs expressed eagerness to share these developments with business partners, fleet operators, general visitors, and the media at the event.

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