Dunlop has unveiled its latest innovation in tyre technology, the All Season 2, aimed at capturing a significant share of the burgeoning value segment within the all-season tyre market. Expected to witness a steady growth of 2 to 3% annually from 2023 to 2028, this segment presents a promising opportunity for the renowned tyre manufacturer.
The All Season 2 has been meticulously designed to cater to a broad spectrum of modern vehicles, encompassing both compact city cars and the increasingly popular SUVs. This launch reflects Dunlop's commitment to meeting consumer demand for high-quality, versatile tyres that deliver superior performance and durability. Emphasising state-of-the-art design and longevity, the All Season 2 tyres are set to become available progressively throughout 2024, with a range spanning 59 SKUs in sizes from 14 to 19 inches. Initial shipments to distributors commenced in February, signalling the start of a phased rollout to the market.
