Continental's cutting-edge tyre technology received top honors at the BUS2BUS trade show in Berlin on April 23, highlighting its lead in the Tyres and Tyre Management category as judged by industry experts.

This recognition underscores the company's strategic focus on future technologies and customized solutions to meet evolving customer demands. A recent study by Boston Consulting for CLEPA confirms a growing trend: while cost remains a primary concern, sustainability is increasingly influencing purchasing decisions in both original equipment and aftermarket sectors.