Bridgestone Unveils Custom Potenza Sport Tyres for Maserati’s First All-Electric SUV

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has announced the development of bespoke 20’’ Potenza Sport ENLITEN tyres for Maserati’s first all-electric SUV, the Grecale Folgore.

This collaboration marks another milestone in the longstanding partnership between the two premium brands.

Maserati, known for its luxury performance vehicles, turned to Bridgestone for tyres that would enhance the capabilities of its new all-electric SUV. The custom-developed Bridgestone Potenza Sport ENLITEN tyres, the company’s flagship ultra-high performance tyres, were engineered to meet the specific demands of the Grecale Folgore. These tyres are designed to deliver superior handling and performance in both dry and wet conditions, ensuring drivers maintain control even in challenging environments.

The Potenza Sport ENLITEN tyres are tailored to extend the driving range of the Grecale Folgore, achieving a best-in-class EU Label A-grade for very low rolling resistance. This innovation supports the vehicle’s 500km range, a significant enhancement for electric vehicle (EV) performance. Bridgestone’s ENLITEN Technology, which focuses on sustainability and top-tier performance, plays a crucial role in these tyres, offering maximum safety and efficiency.

Both Bridgestone and Maserati are committed to advancing electric mobility. Bridgestone’s efforts include developing premium tyres and technologies for EVs, and creating dedicated fleet and mobility solutions. The company is also building an EV-ready retail and service network. Maserati, on its part, is pioneering electric luxury vehicles, with a plan to produce electric versions of all its models by 2025 and to exclusively manufacture electric vehicles by 2028.

The Maserati Grecale Folgore and its bespoke Bridgestone tyres are designed and produced in Italy, reflecting Maserati’s deep-rooted Italian heritage. The tyres were developed using Bridgestone’s proprietary Virtual Tyre Development technology in conjunction with Maserati’s driving simulator. This innovative approach allowed for digital creation and testing, reducing the need for physical prototypes, conserving raw materials, and lowering carbon emissions. This method not only enhances environmental sustainability but also accelerates the time to market.

Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, commented on the collaboration: “The Grecale Folgore is a historic launch for Maserati on its pioneering electrification journey, and we’re very proud to help bring its performance to life with Bridgestone tyres. We both have a strong commitment to accelerate the transition to electric vehicles; it’s a great moment to see our collaboration break new ground in electric mobility.”

This partnership between Bridgestone and Maserati continues to drive the electric revolution forward, showcasing how innovative tyre technology can enhance the performance and sustainability of luxury electric vehicles.

Q&A: Bridgestone's Potenza Sport ENLITEN Tyres for Electric Vehicles

What is the Potenza Sport ENLITEN tyre?
The Potenza Sport ENLITEN is Bridgestone’s flagship ultra-high performance tyre. It has been custom-developed to enhance the capabilities of the new all-electric Maserati Grecale Folgore SUV, providing superior handling and performance in both dry and wet conditions.

What are the key features of the Bridgestone Potenza Sport ENLITEN tyres?
The key features of the Bridgestone Potenza Sport ENLITEN tyres include low rolling resistance, superior handling in challenging conditions, and improved driving range for electric vehicles. These tyres are designed with Bridgestone’s ENLITEN Technology, which focuses on sustainability and top-tier performance.

How do Potenza Sport ENLITEN tyres benefit electric vehicles?
Potenza Sport ENLITEN tyres benefit electric vehicles by offering very low rolling resistance, which helps to extend the driving range. For instance, the tyres achieve a best-in-class EU Label A-grade, contributing to the Maserati Grecale Folgore’s 500km range. They also provide superior handling and safety in various driving conditions.

Why did Maserati choose Bridgestone for their first all-electric SUV?
Maserati chose Bridgestone for their first all-electric SUV due to the long-standing partnership between the two brands and Bridgestone’s expertise in developing high-performance, sustainable tyres. Bridgestone’s ability to custom-develop tyres that meet the specific needs of the Grecale Folgore was a crucial factor.

What role does Bridgestone’s ENLITEN Technology play in these tyres?
Bridgestone’s ENLITEN Technology is integral to the Potenza Sport ENLITEN tyres. It enhances tyre performance and sustainability by reducing rolling resistance, improving handling, and ensuring maximum safety. This technology also helps in reducing raw material consumption and carbon emissions during the tyre development process.

How does Bridgestone support the transition to electric vehicles?
Bridgestone supports the transition to electric vehicles by developing premium tyres and technologies specifically for EVs. The company also invests in dedicated fleet and mobility solutions, builds an EV-ready retail and service network, and collaborates with leading EV manufacturers.

What sustainability measures are involved in the development of Potenza Sport ENLITEN tyres?
The development of Potenza Sport ENLITEN tyres involves using Bridgestone’s Virtual Tyre Development technology, which reduces the need for physical prototypes, conserves raw materials, and lowers carbon emissions. This digital approach accelerates the time to market while ensuring high sustainability standards.

What makes the Maserati Grecale Folgore significant in Maserati’s lineup?
The Maserati Grecale Folgore is significant as it is Maserati’s first all-electric SUV, marking a major step in the brand’s commitment to electrification. Maserati aims to produce electric versions of all its models by 2025 and exclusively manufacture electric vehicles by 2028.

Where are the Maserati Grecale Folgore and its bespoke Bridgestone tyres produced?
Both the Maserati Grecale Folgore and its bespoke Bridgestone Potenza Sport ENLITEN tyres are designed and produced in Italy, aligning with Maserati’s Italian heritage.

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