ATP Tour has joined forces with YOKOHAMA Tyres, inaugurating a pioneering multi-year partnership that sees the premium Japanese tyre manufacturer become the ATP Tour's inaugural Official Tyre Partner.
This collaboration is a testament to the shared values and aspirations of both entities, with YOKOHAMA Tyres set to leverage the ATP Tour's extensive year-round platform. This partnership aims to enhance YOKOHAMA's global visibility and reinforce its premium market positioning. As part of the agreement, YOKOHAMA will feature prominently across a selection of ATP Tour events, offering fans exclusive experiences at high-profile tournaments such as the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia, Cinch Championships in London's prestigious Queen's Club, Hamburg European Open, and the illustrious Nitto ATP Finals in Turin.