ATP Tour and YOKOHAMA Tyres Forge Groundbreaking Global Partnership

ATP Tour has joined forces with YOKOHAMA Tyres, inaugurating a pioneering multi-year partnership that sees the premium Japanese tyre manufacturer become the ATP Tour's inaugural Official Tyre Partner.

This collaboration is a testament to the shared values and aspirations of both entities, with YOKOHAMA Tyres set to leverage the ATP Tour's extensive year-round platform. This partnership aims to enhance YOKOHAMA's global visibility and reinforce its premium market positioning. As part of the agreement, YOKOHAMA will feature prominently across a selection of ATP Tour events, offering fans exclusive experiences at high-profile tournaments such as the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia, Cinch Championships in London's prestigious Queen's Club, Hamburg European Open, and the illustrious Nitto ATP Finals in Turin.

ATP Tour and YOKOHAMA Tyres Forge Groundbreaking Global Partnership
April 11, 2024
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