APOLLO TYRES COMMENCES EUROPEAN MARKETING DRIVE FOR ULTRAC PRO WITH PICCADILLY CIRCUS BILLBOARD TAKEOVER

Apollo Tyres Launches Major European Campaign for New High-Performance Tyre

Apollo Tyres has initiated an extensive marketing campaign across Europe to promote its latest product, the Vredestein Ultrac Pro ultra-high-performance summer tyre.

The campaign debuted with an impressive 3D animated display on the iconic Piccadilly Lights at Piccadilly Circus in London. This animation, which runs 24 hours a day, showcases the tyre's superior performance and comfort features. The campaign includes periodic full-screen takeovers of the Piccadilly Circus digital billboard, the largest of its kind in Europe, ensuring high visibility.

APOLLO TYRES COMMENCES EUROPEAN MARKETING DRIVE FOR ULTRAC PRO WITH PICCADILLY CIRCUS BILLBOARD TAKEOVER
April 22, 2024
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