Apollo Tyres has initiated an extensive marketing campaign across Europe to promote its latest product, the Vredestein Ultrac Pro ultra-high-performance summer tyre.
The campaign debuted with an impressive 3D animated display on the iconic Piccadilly Lights at Piccadilly Circus in London. This animation, which runs 24 hours a day, showcases the tyre's superior performance and comfort features. The campaign includes periodic full-screen takeovers of the Piccadilly Circus digital billboard, the largest of its kind in Europe, ensuring high visibility.
