Yokohama Strengthens UK Operations: Meet Chris Downard and Luke Emery

Yokohama, is making significant strides in expanding its presence in the United Kingdom with the strategic recruitment of two industry veterans. The recent appointment of Chris Downard and Luke Emery, both seasoned professionals with a combined experience of 50 years in working with major tire brands and retailers, underscores Yokohama's commitment to enhancing its UK operations.

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Published on
May 23, 2023

As part of Yokohama's plan to drive growth and strengthen its business development initiatives, Chris Downard and Luke Emery will assume vital roles as Business Development Managers. Their focus will be on working closely with key accounts, such as wholesalers, retailers, and fast-fit centers, with a particular emphasis on advancing Yokohama's flagship tire ranges: ADVAN and Geolandar all-terrain.

Chris Downard brings an impressive track record of over 20 years in the tire industry, primarily in strategic key account management. He previously held the position of Group Sales Manager at Tanvic Group in Newark and has also worked with renowned tire brand Goodyear for a decade. Chris's extensive experience in national key account management and market insights will undoubtedly make him an invaluable addition to Yokohama's dynamic team.

Expressing his excitement about joining Yokohama, Chris Downard said, "I'm thrilled to bring my expertise in national key account management and market insights to Yokohama. Working closely with Peter, Karl, and the team, I am excited to develop the Yokohama brand in collaboration with our customers."

Luke Emery, with more than 22 years of involvement in the tire industry, has held various sales and business development positions throughout his career. Having previously worked with Yokohama, as well as Kumho and Micheldever Group, Luke returns to Yokohama to embark on this new chapter. His familiarity with the company, combined with his diverse experience, positions him as a valuable asset for Yokohama's sales force.

Delighted to be back at Yokohama, Luke Emery expressed his enthusiasm, stating, "I am thrilled to be back at Yokohama. The recent restructuring has created an exceptional opportunity. With a clear direction, an outstanding team, and a wide range of top-quality products, I couldn't resist this opportunity."

The addition of Chris Downard and Luke Emery to Yokohama's team is a strategic move to support the company's ambitious growth targets. Peter Fairlie, CEO of Yokohama UK, firmly believes that their extensive experience in the UK tire industry will empower Yokohama to forge closer collaborations with retail and wholesale partners across the country. Peter takes pride in Yokohama's high-quality product range and is confident that, combined with their exceptional team, the company is poised for continued success.

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