Trelleborg and New Holland Partner to Support Fossacesia Marina in Giro d'Italia 2023

Trelleborg, a leading manufacturer of advanced tyre solutions, and New Holland, a global leader in agricultural equipment, have announced their support for Fossacesia Marina in Italy's premier cycling event, the Giro d’Italia.

The 106th edition of the race, which spans 21 stages, will kick off on May 6th from Fossacesia Marina on Italy's Adriatic coast and will traverse the entire Italian peninsula before ending in Rome on May 28th.

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Trelleborg
Published on
May 11, 2023

Trelleborg has partnered with New Holland to demonstrate their mutual commitment to excellence and sustainable agriculture. As part of the partnership, Trelleborg will provide premium tyre solutions for the New Holland T5.120 Dynamic Command tractor, which has been specially designed in a pink livery for the occasion.

Trelleborg's outstanding field and road performance TM800 tyre is perfectly suited to the New Holland T5.120 Dynamic Command tractor, engineered to perform a wide range of agricultural applications. Its extra-large tread pattern ensures low soil compaction, improves farm productivity and crop yields, reduces slippage, and increases traction, all of which are designed to maximize performance while saving fuel and reducing downtime for better sustainability.

Trelleborg's outstanding field and road performance TM800 Tyre.

In addition to showcasing their tyre solutions, Trelleborg experts will be present at the Giro d'Italia race stands in departure villages along the nearly 3500 km route. Fans and visitors can expect to see the huge hot pink tyre in honor of the maglia rosa or pink shirt worn by the lead racer. The Trelleborg stand will feature fun games for the whole family with Trelleborg experts and staff ready to demonstrate the power and innovative features of their agriculture tyre solutions.

Roberta D'Agnano, EMEA Marketing Director at Yokohama TWS, expressed her excitement for the partnership, saying: "We are really looking forward to participating in this prestigious event alongside our long-term OEM partner, New Holland, as a show of our mutual commitment to excellence. Like the riders, we work to put power, passion, and performance into everything we do. We aim to bring these values to our customers, too, meeting them right where they are, so we can help them reach their goals.”

To learn more about Trelleborg's involvement in the Giro d'Italia and to see the locations of their stands, visit their website at www.trelleborg-tires.com/en/media-and-events/agricultural-and-forestry-tires/giro-ditalia.

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