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BKT Tyres
Published on
November 9, 2022

Tractor of the Year 2023 (TotY), the prestigious award honouring the most innovative tractors on the European market. BKT is the event's principal sponsor for the third year in a row and will remain so until 2024. The prize presentation was held today at EIMA, the international agricultural machinery trade fair.

Over the course of a year, 25 jury members, journalists who are experts in agricultural mechanisation and represent the same number of specialised publications across the European continent, are dedicated to studying, observing, and testing the market's most creative and performing tractors. They voted on the winners of the four competitive categories today.

These are:

Tractor of the Year 2023: FENDT with model FENDT 728 VARIO
Best Utility 2023: McCormick with model X6.414 P6-Drive
Best of Specialized 2023: New Holland with model T4.120 F
Sustainable TotY 2023: JCB with model JCB FASTRAC 4220 iCON

The jury met in June for the presentation of the contenders, then in September for the field trials of the innovations, which determined the finalists. Certainly not a simple assignment given the incredibly high level of competitiveness, with the bar of technology and innovation being increased year after year and the main worldwide manufacturers competing against one another.

Tractor of the Year is a "place" where the future of agricultural mechanisation may be experienced and celebrated, with tractors and their equipment at heart. BKT has supported this effort since the awards began;

"We cannot but be proud of supporting this award directed towards the future of agriculture, Innovation, technology, and the stimulus of doing always more and better with a sustainable viewpoint are actually true motors that drive BKT, pushing us to produce tires of always improved features that are perfect for every situation.
It amazes me every year when I see the unbelievable solutions developed in terms of technology and for the manufacturers' in-depth studies.
My heartfelt congratulations to FENDT, McCormick, New Holland and JCB, who have demonstrated that they are a model of growth for our entire sector, reminding us of the importance of looking at the future full of passion and enthusiasm."

Lucia Salmaso, CEO of BKT Europe.

"We are very satisfied that also this year the challenge for the 4 TotY awards has been very intense. On the whole, the jury has assessed 16 tractors of 13 different brands, some of which debuting in the contest.
The assessment path started in June this year with the launch event 'Let the Challenge Begin'. During the event, manufacturers presented the competing tractors. Later, for the entire month of September, the jury has been able to test the tractors in the fields. Today's awarding ceremony is hence the last stage of a year-long path. My congrats to the winners of the 4 TotY 2023 awards."

Fabio Zammaretti, President of Tractor of the Year.

Tyre News will be reporting on next years Tractor of the Year Event so watch this space for more details.

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