Prometeon Hosts Exclusive 4x4 Off-Road Driving Experience with Heffernan Tyres in Dublin Mountains

Prometeon, has partnered with Heffernan Tyres, an Irish wholesaler, to expand its dealer network across Ireland. To strengthen its relationships with independent tyre dealers in Ireland, Prometeon and Heffernan Tyres hosted an exclusive 4x4 off-road driving experience in the Dublin Mountains.

Heffernan Tyres has been trading for over 70 years and has established strong relationships with independent tyre dealers across Ireland. With the support of Prometeon, Heffernan Tyres aims to build these relationships into a network of independent tyre dealers to provide an unrivalled service for fleets across Ireland.

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Prometeon
Published on
May 15, 2023

Prometeon, has partnered with Heffernan Tyres, an Irish wholesaler, to expand its dealer network across Ireland. To strengthen its relationships with independent tyre dealers in Ireland, Prometeon and Heffernan Tyres hosted an exclusive 4x4 off-road driving experience in the Dublin Mountains.

Heffernan Tyres has been trading for over 70 years and has established strong relationships with independent tyre dealers across Ireland. With the support of Prometeon, Heffernan Tyres aims to build these relationships into a network of independent tyre dealers to provide an unrivalled service for fleets across Ireland.

Prometeon's partnership with Heffernan Tyres is long-standing. Heffernan Tyres supplies Prometeon's customers with a range of Pirelli branded tyres, including the new Series02 range, which is ideal for a wide range of fleets that operate artic and rigid trucks, together with agricultural vehicles.

The exclusive 4x4 off-road driving experience took place in the Dublin Mountains and was attended by tyre dealers from all corners of Ireland. The Irish dealers and Prometeon team spent the morning driving across the magnificent countryside of the Irish National Park and the afternoon testing their skills at the Millbrook off-road centre at Kilkea.

Joe Heffernan, Sales Director for Heffernan Tyres, said, "The main objective of the event was to enable our Heffernan Tyres staff and the dealers to get to know each other better and strengthen their relationships. At the same time, it provided the ideal opportunity for us to explain the unique benefits of Prometeon's extensive range of tyre products and services.”

With the support of Prometeon, Heffernan Tyres has grown considerably since 2020, expanding its network of truck tyre dealers based on customer confidence in Prometeon's Pirelli branded premium tyres.

Thomas Heffernan, Managing Director of Heffernan Tyres, said, "We want to support the dealers to win new fleet business in their areas by providing them with quality tyre products, and the service and backup they need, to grow their businesses and keep their customers' trucks rolling.”

The driving event was a great success, with dealers forging new partnerships and building on existing relationships in their network. "It's our 70th anniversary later this year, and we are planning a further event in Kildare to bring our expanding network of dealers together again to celebrate this key milestone," says Thomas.

Ali Yilmaz, Prometeon's Managing Director for the UK, Ireland, and Nordics, who attended the day, commented, "It's a testament to our long-standing relationship with Heffernan Tyres that over the years, we have seen major growth in Ireland. This is an important market that will remain a key focus for us as we develop the Prometeon business going forward.”

Prometeon's partnership with Heffernan Tyres has strengthened its dealer network across Ireland, and the exclusive 4x4 off-road driving experience was an excellent opportunity to showcase its extensive range of tyre products and services. As Prometeon continues to expand its business, its long-standing relationship with Heffernan Tyres will remain a key focus.

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