Point S expands to Brazil: world's largest multi-brand franchise opens pilot locations in Recife and Vitoria

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Point S
Published on
December 21, 2022

Point S, the global leader in automotive services and tire sales, has just opened its first two locations in Brazil!

This exciting development follows the signing of a Master Franchisee contract with ATO, whose shareholder companies include automotive giants ADSTA and Orletti, earlier this year.

In November, ADSTA officially opened the first pilot location in Recife, featuring 1100m2 of floor space and six bays. The second pilot location, managed by Orletti, opened in the city of Vitoria (Espirito Santo) and boasts 980m2 of floor space and five bays. Both sites were opened in the presence of local officials, suppliers, journalists, and potential customers.

Point S International CEO, Fabien Bouquet, commented on the significance of these pilot locations: "The opening of a pilot point of sale is always an important step in the development of our brand in a new country. These sites become a benchmark for future franchisees in terms of branding, layout, and the quality of service, so it's crucial that we get it right."

"We are very excited to bring Point S to Recife, Brazil. The market has welcomed the 'No Stress with Point S' proposition and we are already seeing an increasing number of customers interested in our location, products, and services. The strength of a global brand combined with the credibility of our group allows us to communicate trust and professionalism to consumers, something that has been lacking in our market until now." - Bruno Tude de Melo, Vice President of ADTSA.

"Based on the positive reception of the inaugural Point S site in Vitoria, we are feeling very confident going into 2023. The growth trend of this segment and the opportunities offered by the Point S multi-brand proposition allow us to look to the future with confidence and optimism in Brazil." - Wagner Orletti, President of Orletti group, expressed his confidence in the future of Point S in Brazil.

These first two openings mark the beginning of Point S's ambitious expansion strategy in Brazil, with ATO committing R$175 million to launching over 200 Point S locations throughout the country. With a history of 50 years and a retail concept present on five continents, Point S is a world leader in tires and vehicle maintenance.

With over 6,000 points of sale in 50 countries and a workforce of over 23,000, the company sells over 18 million tires annually and has consolidated retail sales of over €4.1 billion. Keep an eye out for Point S's continued growth and success in Brazil and beyond!

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