Hankook Tire Announced Website Refresh in 26 Countries

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Hankook Tire
Published on
May 20, 2022

Hankook Tire has announced the renewal of its official websites in 26 countries to give visitors a more user-friendly and interactive digital experience.

The multi-regional and multilingual websites were updated to strengthen the platform's function as a sales hub. With the reopening of the Korean and North American websites, a total of 30 websites from 26 countries will be renewed.

The mobile-friendly user interface and user experience (UI/UX) is one of the most noticeable enhancements. The platform was created to provide users with faster, more accurate search results that are tailored to their specific purpose of visit, which was made possible by analysing the company's previous global and local web traffic. The main menu has been simplified, and there is a more accessible directory to Hankook's social media channels and its global and local sites.

The redesigned global website is restructured to strengthen Hankook's brand identity by shining a light on its corporate message, with branded content featured in the top corner of the landing page, where it should be immediately visible. More interactive and user-engaging story-telling content will be published, including an introduction page for Hankook's sub-brands such as the iON, Ventus, and Dynapro.

Online shoppers will also have easy access to a link to the online store. Additionally, products are presented more dynamically and interactively. Hankook has used a full 3D view optimised with the Parallax Scrolling technique for convenient browsing of immersive features in its flagship products.

"We are making our best efforts to further provide accessible, satisfactory consumer-oriented services to users all over the world, which will ultimately refine our competitiveness in the global market. The renewal of the corporate websites in diverse languages is a part of it," says Jimmy Kwon, Vice President of Hankook Tire's Brand Lab. "Through the content we provide that is optimised for the digital age, we hope everyone can experience Hankook Tire's industry-leading technology and premium brand value."

Check out the site for yousewlf here https://www.hankooktire.com/global/en/home.html

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