GS Yuasa Shines at Automechanika Birmingham with Cutting-Edge Battery Solutions

GS Yuasa, a leading supplier of automotive, motorcycle, and industrial batteries in the UK, made a successful comeback at this year's Automechanika Birmingham. During the event, they unveiled two new additions to their auxiliary battery range and introduced an interactive 'Wishing Tree' concept to gather feedback from visitors.

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Published on
June 27, 2023

After a three-year absence caused by the COVID-19 pandemic, GS Yuasa returned to Automechanika Birmingham with a strong focus on cutting-edge technology and groundbreaking automotive solutions. One of the highlights was the introduction of the GYAUX9, a specially designed battery catering to a wide range of Volvo vehicles with dual battery systems. Additionally, the GYAUX14 battery was showcased, expanding the GS Yuasa Auxiliary range which now offers the widest selection among all manufacturers. The lineup currently consists of 12 dedicated batteries, with an additional 15 batteries listed as auxiliary fit options.

Demonstrating their dedication to customer satisfaction and environmental responsibility, GS Yuasa launched the 'Wishing Tree' initiative at the exhibition. This interactive concept encouraged visitors to share their ideas on how the battery supplier could improve their services while also contributing to a greener future. To symbolise their commitment to customer-centric innovation and sustainable practices, GS Yuasa pledged to plant a tree for every wish received.

The company's primary goal is to provide world-class customer service, and by actively seeking feedback and ideas from customers, they continuously strive to enhance their offerings in all aspects of the business. Placing the customer first is key to surpassing expectations and delivering exceptional service.

James Hylton, Managing Director at GS Yuasa Battery Sales UK, expressed his delight with the positive response received from Automechanika visitors, saying, "The launch of our GYAUX9 and GYAUX14 auxiliary batteries, as well as the showcase of our YBX automotive range and YCX smart chargers, reaffirms our position as market leader in the battery industry. We are also very proud of our 'Wishing Tree' initiative, which demonstrates our commitment to both customer satisfaction and environmental stewardship."

Image Source: @GSYuasaUK

Automechanika Birmingham once again proved to be a crucial event for GS Yuasa, offering an unparalleled platform to engage with customers, partners, and industry professionals. With their latest product offerings and unwavering commitment to excellence, GS Yuasa is well-positioned to drive innovation and shape the future of the automotive industry.

For more information about GS Yuasa and their range of automotive solutions, please visit their website:

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