Celebrating 60 Years of Excellence: Michelin's Troyes Industrial Site

This year, Michelin, celebrates the remarkable milestone of the 60th anniversary of its Troyes industrial site.

Steeped in rich history and surrounded by dedicated employees, the Troyes plant has emerged as a beacon of expertise in the production of agricultural tyres.

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Michelin
Published on
June 13, 2023

This year, Michelin, celebrates the remarkable milestone of the 60th anniversary of its Troyes industrial site.

Steeped in rich history and surrounded by dedicated employees, the Troyes plant has emerged as a beacon of expertise in the production of agricultural tyres.

Since its inception in 1963, the Troyes site, originally known as the Kleber plant before its acquisition by Michelin, has steadily grown its capabilities and established itself as a prominent player in the agricultural tyre market.

A celebratory event witnessed the presence of esteemed representatives from Michelin Group, including Pierre-Louis Dubourdeau, a member of the Executive Committee and the Group's Vice President of Manufacturing, and Manuel Montana, a member of the Executive Committee and the Group's Business Lines Director. In addition, the gathering was graced by the attendance of Cécile Dindar, Prefect of the Aube Department, Minister François Baroin, Mayor of Troyes and President of Troyes Champagne Metropole, and other notable dignitaries.

The Troyes industrial site, boasting a workforce of 760 dedicated professionals, has an impressive export record, with 85% of its production reaching international markets. Notably, 66% of the exports are directed towards Europe, while 29% make their way to North America.

Among the illustrious clients that rely on the superior quality of Troyes' products are renowned manufacturers such as CNH (Case, Steyr, New Holland) and AGCO Groups (Fendt, Challenger, Massey-Ferguson, Valtra), as well as industry giants like John Deere and CLAAS.

60 YEARS OF EXPERTISE SERVING AGRICULTURE

At the start of the 1960s, Kleber, with its main plant situated in Colombes in the Paris region, sought expansion and identified Troyes as an ideal location due to its proximity to headquarters and existing industrial prowess. In January 1963, the second Kleber site in France, codenamed UP2, commenced operations, producing its inaugural range of car and agricultural tyres. The facility quickly gained momentum, employing over 1,000 individuals within a few short years.

However, financial challenges loomed over Kleber, leading to its acquisition by the Michelin Group in 1981. This acquisition breathed new life into the Troyes plant, which, at the time, boasted a workforce exceeding 1,200 employees. As part of the Michelin Group, the plant witnessed a significant transformation. In 1986, it became the first Kleber facility to produce Michelin-branded tyres, while 1988 marked a milestone with the introduction of a new rubber mixing department. In 1996, the plant played an instrumental role in creating a range of agricultural products for the Group, contributing to the development of Michelin's innovative agrarian strategy.

The turn of the millennium brought forth pivotal changes for the Troyes plant. In 2000, Michelin announced an ambitious restructuring plan aimed at optimising its European industrial footprint and specialising its manufacturing facilities. As part of this plan, the Troyes car tyre production department, which employed 450 individuals, was regrettably shuttered. However, the plant found renewed purpose in 2012 when it transitioned to become a Michelin brand factory. This strategic move allowed the Troyes facility to harness the full potential of the Michelin Group's cutting-edge industrial technology and maintain its position in premium markets.

Looking towards the future, in November 2021, the Michelin Group unveiled an ambitious project spanning from 2021 to 2026, designed to further strengthen the Troyes plant's foothold in the premium agricultural tyre market.

This visionary project encompasses an extensive modernisation program for the tyre production activity and involves the transfer of the rubber mixing department, employing 114 individuals, to the Montceau-les-Mines site. It is important to note that this transfer will be executed without any forced departures, underlining Michelin's commitment to its workforce.

The ambitious project is supported by a substantial investment plan, with up to 80 million euros allocated over the course of five years. This significant financial commitment reflects Michelin's dedication to enhancing the agricultural tyre production department's capabilities and ensuring an improved quality of life for the plant's employees. The investments will empower the Troyes site to leverage advanced technologies, streamline manufacturing processes, and maintain its reputation for delivering premium-quality agricultural tyres.

The 60th anniversary of the Troyes industrial site serves as a testament to Michelin's unwavering commitment to innovation, excellence, and sustainable growth. Throughout its six-decade journey, the plant has evolved, adapted, and thrived under the Michelin Group's stewardship, becoming a cornerstone of the agricultural tyre industry.

The success of the Troyes plant is not just a triumph for Michelin, but also for the dedicated employees who have contributed their skills, knowledge, and passion over the years. It is their expertise and relentless pursuit of excellence that have propelled the plant to the forefront of the agricultural tyre market.

As the tyre industry celebrates this momentous occasion, it is essential to acknowledge the broader significance of Michelin's Troyes industrial site. Beyond its economic impact and technological advancements, the plant has played a vital role in fostering regional development, providing employment opportunities, and nurturing a skilled workforce. The Troyes plant stands as a testament to the power of industry to shape communities, stimulate growth, and contribute to a sustainable future.

Looking ahead, the Troyes industrial site will continue to be an invaluable asset for Michelin and the tyre industry as a whole. It will remain at the forefront of technological advancements, driving innovation, and meeting the evolving needs of agricultural tyre users worldwide. The commitment to excellence, combined with the tyreless efforts of the plant's employees, ensures that Michelin's Troyes site will continue to thrive and make significant contributions to the tyre industry for many more years to come.

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