Ceat Specialty to Supply Agricultural Radials for Case IH and New Holland Tractors in Brazil and Argentina

Image |
Ceat Specialty
Published on
March 27, 2023

CNH Industrial, a global leader in the capital goods sector, has recently granted approval to Ceat Specialty, an Indian tyre manufacturer, to supply agricultural radials for farming equipment produced in Brazil and Argentina. This new partnership marks a significant step forward for both companies and will commence with shipments of Ceat Farmax tyres that will be installed on Case IH and New Holland tractors.

Quality Assurance and Rigorous Testing

To ensure the quality and reliability of the agricultural radials, CNH Industrial conducted several rounds of assessments and audits of Ceat's radial tyre facility located in Mumbai, India. Additionally, both parties performed intensive testing on the tyres to guarantee their high standards. As a result, CNH Industrial gave the green light for Ceat Specialty to supply agricultural radials for their tractors in Brazil and Argentina.

Investment in Technology and Personnel

Amit Tolani, the chief executive of Ceat Specialty, expressed his confidence in the quality of their agriculture radials, which were first introduced to the world in 2017. He elaborated that the company has invested in cutting-edge technologies and top-notch personnel to design their products. The partnership with CNH Industrial reinforces Ceat Specialty's credibility, and Tolani hopes to establish a long-term relationship with them.

Improving Farmers' Productivity

The primary goal of Ceat Specialty is to help farmers increase their productivity by providing them with top-quality agricultural radials. The company believes that their products' reliability and durability can withstand the demanding working conditions that agricultural equipment often faces. The partnership with CNH Industrial will undoubtedly be beneficial for both companies and ultimately, the farmers who rely on their equipment to ensure efficient and sustainable agricultural practices.

Ceat Specialty's partnership with CNH Industrial is a significant milestone for both companies. It highlights the Indian tyre manufacturer's commitment to producing high-quality products and CNH Industrial's dedication to providing farmers with top-of-the-line equipment. This partnership is undoubtedly a win-win situation for all parties involved, especially for farmers who will benefit from improved productivity and efficiency in their agricultural practices.

Stay up to date with the latest tyre industry news and updates.
Weekly Newsletter - No Spam Ever
Oops! Something went wrong while submitting the form.