Bridgestone Tyres Found to Save Up to 40,000 Metric Tonnes of CO2 Annually

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Published on
February 20, 2023

Bridgestone, one of the world's leading tyre manufacturers, has announced the results of a four-month academic study with Coventry University, which proves that its Duravis and Ecopia tyre ranges are capable of reducing CO2 emissions and saving fuel.

As part of its commitment to the environment and sustainability, Bridgestone commissioned the study to investigate the benefits associated with its premium products, in response to the ongoing cost-of-living crisis and increasing economic demands being placed on its commercial fleet partners.

The study was conducted by Sreyas Sunil Kunnappally, a Business Analytics Masters Graduate from Coventry University, who found that up to 40,000 metric tonnes of CO2 could be saved across the UK's haulage sector per year if every long haul HGV ran on Ecopia H002 tyres. This equates to a fuel saving of between £2,200 and £3,200 per HGV.

The data was categorised into regional (Duravis tyre range) and long haul (Ecopia tyre range), with only HGVs above 8 tonnes considered for the market split, and the results calculated on the premise that all vehicles would be running on 'D class' tyres and would be swapping to the 'A class' Ecopia range on all axles, referencing a number of sources including official Department for Transport statistics.

The study also found that up to 3 million metric tonnes of CO2 could be saved per year if all regional HGVs were running on Bridgestone's 'B class' Duravis range, with a fuel saving of between £1,300 and £1,900 per regional truck.

Andrea Manenti, Bridgestone's North Region Vice President, said, "We have never commissioned a study as comprehensive as this, with some of the leading academic minds in the UK. We know all about the environmental - and financial - benefits of our Ecopia and Duravis ranges, but we wanted to present the savings in the most credible way possible."

Bridgestone's commitment to sustainability is part of its Bridgestone E8 Commitment - the broad, global corporate commitment that clearly defines the value Bridgestone is promising to deliver to society, customers, and future generations in eight focus areas. This body of research aligns perfectly with the "Ecology" and "Energy" values in the E8 philosophy.

The study is Bridgestone's most comprehensive piece of product research ever commissioned since the tyres were brought onto the market in 2018. With so much strain on fleet customers' pockets and the issue of sustainability more important than ever, Bridgestone's case for its Ecopia and Duravis ranges has been conclusively proven.

For more information on Bridgestone's Duravis and Ecopia tyre ranges and further details on fuel savings and CO2 reductions, visit:

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