Bridgestone Survey Finds Lack of Tyre Safety Knowledge Puts Motorists' Lives at Risk

A new survey conducted by Bridgestone, has revealed that many UK drivers lack knowledge about the importance of tyre safety. Shockingly, only 14% of the 2,000 surveyed drivers considered tyres to be the most crucial safety feature on their vehicles, in relation to road safety.

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Published on
April 26, 2023

According to the survey, despite the fact that tyres are the only contact points between a vehicle and the road and responsible for 491 casualties and 12 deaths in 2021, the majority of motorists did not consider them to be as important as airbags (24%). Furthermore, only 42% of drivers knew the legal tread limit, which is 1.6mm.

Bridgestone is concerned that this lack of understanding could put motorists' lives at risk. To raise awareness, the company has created a dedicated page of tyre safety tips for drivers to benefit from. The statistics from the survey are alarming, with 54% of respondents not considering driving on illegal tyres to be an extremely dangerous act.

Additionally, only 31% of drivers consider themselves to be well informed on road safety matters. The survey revealed that just 12% of drivers check their tyre treads once a fortnight, which is the recommended period, and only 17% check their tyre pressures once a fortnight.

Bridgestone’s North Region Vice President Andrea Manenti said: “Our research, coupled with the number of avoidable fatalities on our roads due to defective tyres, tells us that lives continue to be put at risk through a lack of tyre knowledge.”

Bridgestone has reminded motorists that the safety features on a vehicle are only as good as the quality of the tyres beneath them. The company is determined to bring tyre safety to the forefront of motorists' minds. The survey also revealed that only 46% of motorists would call out a friend if they knew they were driving on illegal tyres, despite the fact that doing so could be the difference between life and death.

Budget tyres can take an extra 14 meters to stop in wet conditions when driving at 70mph compared to cars with ‘premium brand’ tyres. Under-inflated tyres will also have an impact on stopping distances, as will cars with poorly maintained brakes.

Bridgestone, as a premium tyre manufacturer, knows the importance of superior quality. Its new flagship touring tyre, the Bridgestone Turanza 6, offers best-in-class wet performance to help keep drivers safe on the road, while also providing enhanced sustainability through superior mileage and improved fuel/energy efficiency.

Bridgestone Turanza 6 Tyre.

According to tests carried out by independent TÜV SÜD, the Bridgestone Turanza 6 outperforms its competitors in the segment with best-in-class wet performance. This includes being the best in cornering maneuvers and outstanding straight-line performance. The Bridgestone Turanza 6 also achieves best-in-class EU label A-grade in wet grip for the full line-up.

Bridgestone’s road safety research is part of its mission to continue to provide social and customer value as a sustainable solutions company. It embodies Bridgestone’s E8 Commitment, which provides a compass to guide the company’s strategic priorities, decision making, and actions throughout every area of the business and operations.

Andrea added: “Tyre awareness remains a huge issue in regards to road safety, but not an insurmountable one, and we’ll be doing all we can to keep the issue of tyre safety at the forefront of motorists’ minds.”

The results of the survey conducted by Bridgestone should be a wake-up call for motorists to take tyre safety seriously. The lack of knowledge about tyre safety could be putting many lives at risk.

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