Bridgestone EMIA Highlight the Significance of Fostering a Green Mobility Ecosystem

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Bridgestone
Published on
December 6, 2022

Bridgestone EMIA emphasised the importance of promoting the creation of a sustainable mobility ecosystem in order to lessen the transportation industry's negative environmental effects and guarantee a safer future for future generations.

This comment was delivered by Bridgestone during their participation in the recent Saudi Intermobility Expo 2022, which took place at the Al Faisaliah Hotel in Riyadh.

The Saudi Intermobility Expo, which highlights the Kingdom's environmental objectives, has established itself as a successful venue for international businesses to exhibit and source cutting-edge technologies. Bridgestone displayed its most recent tyres and tyre technology at the exhibition while also emphasising its efforts to advance the circular economy and carbon neutrality along the whole value chain.

Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa said: “Through our participation at the Saudi Intermobility Expo 2022, we were able to highlight ‘Bridgestone E8 Commitment’, which drives our ambitious journey to become a sustainable solutions’ provider together with our employees, society, partners and customers. In addition, the event opened up the vast possibilities of the green mobility ecosystem, where we aim to become a pioneering player. The Saudi Intermobility Expo 2022, which echoed Saudi Vision 2030 and the Ministry’s goal to develop an eco-friendly transport system, aligned perfectly with our sustainability goals. Alongside our business growth, we prioritise social and sustainability commitments to become a trustworthy partner for our future generations.”

During the event, Bridgestone participated in a panel discussion titled ‘Forces of Change: Creating the Mobility Ecosystem of The Future’ to explore the paths for creating a future-proof sustainable mobility system. Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa shared insightful comments on the current market dynamics of automated vehicles, the future of micro and shared mobility and the opportunities and challenges for ecosystem players. Sanchini was joined by Tomas Melero, Transit International Director, Indra and Dr Elie Metri, CEO of Quality Support Solutions Robotics. James Luxbacher, Managing Director of SIXT, was the moderator of the discussion.

Bridgestone is currently reinforcing its sustainability strategies to channel its business model to promote carbon neutrality. As part of its commitment, Bridgestone has geared up its efforts to attain the Milestone 2030 goals by reducing the total carbon emission and in addition, it has also pledged to attain net-zero emissions by 2050.

In line with its long-standing commitment to support green mobility and to capitalise on the growing opportunities in the electric vehicle (EV) market, Bridgestone has innovated a portfolio of premium EV tyres and tyre technologies that offers excellent handling and control, short braking distances and exceptional grip in all weather conditions.

Over the past few decades, the tyre industry has been bringing out several innovative technologies globally and the Saudi market is no exception. The Kingdom’s tyre market, which is currently led by Bridgestone and its largest distributor in the Middle East, Al-Talayi, has been recording rapid growth.

The deep market knowledge of Al Talayi, coupled with Bridgestone’s extensive global tyre industry expertise, has proved to be a key reason for their success in the country. Bridgestone is currently one of the prominent and reliable options for a high number of travellers across the globe, especially due to its exceptional performance in harsh climatic conditions and the driving safety it offers.

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