Bridgestone Awarded Tyre Technology Provider of the Year 2023

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Published on
February 2, 2023

Bridgestone, a world leader in sustainable mobility and advanced solutions, was recently honored with the Tyre Technology Provider of the Year Award 2023 at the Truck and Fleet ME awards ceremony held at The Ritz Carlton, JBR, Dubai. The event, which is aimed at recognising the top performers in the truck and fleet industries, saw Bridgestone walk away with the award for the second year in a row.

This award acknowledges Bridgestone's contributions to innovation and excellence as demonstrated by its extensive line of technologically advanced products and services. These cutting-edge technologies have been developed in response to the industry's growing need for secure and economical transportation solutions. The award highlights Bridgestone's reputation for producing innovative and state-of-the-art technology that helps make cities smarter and safer.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa, expressed his delight at receiving the award for the second year in a row. He said, "We are honored to have received this award in recognition of our commitment to foster innovation. Technology is the cornerstone of our vision for the future, and we are working hard to integrate the most cutting-edge solutions to support sustainability, efficiency, and safety. I want to express my gratitude to every member of the Bridgestone family for working so hard to embody our mission statement - Serving society with superior quality."

Bridgestone's smart tyres are designed to improve the driving experience by utilizing cutting-edge technology. The tyres have a sensor located inside the tread that sends real-time information on the condition of the road surface to the vehicle's analytical equipment, which is then wirelessly relayed to the driver via an in-car display. Bridgestone has also introduced its iTrack solutions, a real-time tyre damage detection system, TPMS for mining and off-road tyres, and Webfleet Solutions, which range from transport management systems and on-board cameras to mileage and HGV specific navigation.

In line with the Bridgestone E8 Commitment, the company has introduced state-of-the-art technologies to its core products as a powerful expression of its corporate commitment towards 2030. The Bridgestone E8 Commitment provides a framework for the company's continued evolution as Bridgestone 3.0 and the transformation of its business model.

Bridgestone's recognition as the Tyre Technology Provider of the Year Award 2023 is a testament to the company's unwavering commitment to innovation and excellence in the tyre sector. Bridgestone continues to lead the charge in promoting the development of new technologies to support the realisation of a sustainable society.

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