Bridgestone and Kwik Fit team up for Unforgettable Experience at The British Motor Show 2023

Bridgestone and Kwik Fit are gearing up for an exciting collaboration at the highly anticipated British Motor Show, which is set to take place from August 17 to 20, 2023, at Farnborough International. The two companies will be showcasing Bridgestone's premium products to up to 70,000 onlookers.

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Published on
April 18, 2023

For the second year in a row, Bridgestone will be teaming up with retail partner Kwik Fit to make its mark at the famous event. Bridgestone, partnering with Kwik Fit, will once again be the exclusive partner sponsor of the Motorsport Arena and Hall Five at the British Motor Show. The hall will be known as the Bridgestone Motorsport Hall in partnership with Kwik Fit, and alongside it will be The Bridgestone Arena in partnership with Kwik Fit, where all manner of British motorsport activities will be demonstrated over the four days, along with some memorable modified car content.

Bridgestone and Kwik Fit collaboration at the British Motor Show 2022 | Image Source Bridgestone

Bridgestone and Kwik Fit will also have a stand in the Bridgestone Motorsport Hall in partnership with Kwik Fit, which proved extremely popular at last year's show.

The partnership comes at the perfect time for Bridgestone, as it unveils its new Turanza 6 touring tyre. The Turanza 6 offers best-in-class wet performance to help keep drivers safe on the road, while also providing enhanced sustainability through superior mileage and improved fuel/energy efficiency. The Turanza 6 gives drivers control and confidence in stressful and unforeseen conditions, even in the wettest weather.

According to extensive consumer research performed by Bridgestone into the needs and expectations of drivers, 86% of drivers listed 'wet performance' as one of the most important aspects when purchasing a tyre, and rain and wet conditions have been identified as a key challenge they encounter on the road. Thanks to proprietary and ground-breaking ENLITEN and TECHSYN technologies, which are both featured for the first time ever on a Bridgestone replacement tyre in the new Bridgestone Turanza 6, drivers get additional efficiency and sustainability benefits such as superior mileage and improved fuel/energy efficiency. This also makes the Bridgestone Turanza 6 tyre EV-ready, helping to optimise electric vehicles' performance by saving battery life, while offering excellent control, higher wear tolerance, and decreased tyre noise for driver comfort.

Bridgestone's Consumer Business Unit Director, Brett Emerson said, "We couldn't be more excited to return to the British Motor Show for a second year and be the exclusive tyre partner of this great event. We enjoyed a phenomenal debut in 2022, with so many new customers gained and so much great feedback about our products and our brand as a whole. We are going to build on our initial success and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit with more incentives and opportunities to win prizes with us."

The Bridgestone and Kwik Fit collaboration promises to be an exciting one, with plenty of opportunities for visitors to engage with the brands, learn more about their products, and potentially even win some prizes. With the British Motor Show just a few months away, car enthusiasts and tyre aficionados alike are eagerly anticipating what promises to be an unforgettable event.

The British Motor Show partnership aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. It consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realise a sustainable society.

The event aligns with ‘Emotion - Committed to inspiring excitement and spreading joy to the world of mobility.’

The British Motor Show is truly an exceptional event, and one that's not to be missed. Whether you're a car enthusiast or simply looking for a fun day out with the family, this show has something for everyone. To find out more about the show, book your tickets for 2023, or keep up with the latest news, visit the official website at

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