Black Star Launches “Leonard” – the Multi-Life Tyre with the Lowest Carbon Footprint

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Black Star
Published on
April 14, 2023

Black Star, a French passenger tyre retreader, announced the launch of its latest tyre, “Leonard,” during the first edition of Drive to Zero at the Grand Palais Éphémère in Paris from 5-7 April. The tyre is claimed to offer the lowest carbon footprint in the market and is a multi-life tyre, manufactured at the former Bridgestone plant in Béthune.

The tyre, named after historical leader Leonard da Vinci, is a product of the Black Star project, which is managed under the auspices of iWip, the Mobivia subsidiary dedicated to the circular economy. The company aims to build an integrated ecosystem serving the second life of tyres, addressing environmental, economic, and social issues.

The recently released Leonard tyre is made to reduce CO2 emissions by up to 60% and material use by up to 80% during production. It also ensures low rolling resistance for less fuel consumption and CO2 emissions while delivering improved grip, increased durability, and maximum safety.

“For 2 years, we worked to set up this project, transform the factory and develop our new product. Today the entire Black Star team and I are very proud to be able to present our new Made in Béthune tyre at the Drive to Zero show. With Leonard, we have an immediately actionable and proven response to the environmental challenges of mobility. It's a tyre serving a cause.”
Laurent Cabassu, Managing Director of Black Star

Each of the four profiles available for the Leonard tyre offers the best performance on dry, wet or snowy roads. The All-Season tyre offers the perfect balance of performance on dry and wet roads, as well as on snow and ice. In contrast to the four Summer profiles, which are designed for dynamic and safe driving with excellent handling and maximum grip. It also has excellent aquaplaning resistance.

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