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BKT Tyres
Published on
November 10, 2022

At EIMA 2022, BKT has opted to exhibit visitors a 360-degree view of its universe and its passions made of tyres, agriculture, sport, digital, and the future.

BKT continues to raise awareness among younger generations by involving and experiencing the digital environment through Farming Simulator and Virtual Experience, two separate activities available at the BKT booth (Hall 36 Stand B/1).

Farming Simulator

On the BKT stand, Hall 36 Stand B/1, there are two game stations where visitors can experience Farming Simulator 22 Platinum Edition, which will be available on November 15.

In addition to many other BKT-branded prizes, players will receive a scratch card with the chance to win the classic version of Farming Simulator 22 or the official football of Serie BKT.

Continuing with the virtual theme, visitors to the BKT booth can reach the Metaverse, BKT Land, via two dedicated stations. Using one's avatar, one can explore an environment rich in stimuli and information: there are three showrooms containing all product lines, organised into the three brand positioning segments (Agriculture, OTR, Industrial), and four theme sections dedicated to Sponsorships, BKT Network, Fan, and Events.


BKT chose EIMA as the ideal occasion to unveil its 'absolute uniqueness,' the rubber track AGRIFORCE BK T71, which opens a new road and segment for the multinational corporation. Introducing The AGRIFORCE BK T71 BKT’S First Rubber Track For The Farming Sector.

BKT also debuted the AGRIMAXFACTOR, a new 70 series tyre, at EIMA.

The AGRIMAXFACTOR features the "E-READY" emblem highlighting BKT's dedication to electric mobility.

AGRIMAXFACTOR features the "E-READY" emblem for the first time, highlighting BKT's dedication to electric mobility. It is ideal for tractors in transport and soil tillage operations. The distinctive tread design is a new ally for operators, ensuring exceptional stability and handling.


You still have until Sunday 13th November to experiance BKT Stand @ EIMA 2022 - Hall 36 Stand B/1

BKT 360 Stand Tour >

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