BFGoodrich Launches New Global Brand Campaign

BFGoodrich, has launched a new global brand campaign called "Your Next." This campaign is part of the company's successful creative platform, "What Are You Building For?" The campaign features short films that celebrate car builders and overlanders, highlighting their passion for adventure and their "built, not bought" mindset.

BFGoodrich Tyres worked with AMP Agency on the campaign, which will appear across streaming and social channels in the U.S., Canada, Europe, Mexico, Australia, Africa, and East Asia.

Image |
Published on
April 24, 2023

The campaign comprises two short films shot in Australia and California. The first film, "Preserving the Trail for the Next Generation," follows an overlanding trip through the Australian outback, showing enthusiasts on adventures enabled by BFGoodrich Tyres and practicing tread lightly principles. The second film, "The Next Generation of American Muscle," follows a young aspiring mechanic mentored by fabrication expert Rodger Lee of Ironworks Speed and Kustom in Bakersfield, Calif., through the restoration and modification process.

"Our community lives life with a ‘built, not bought’ mindset that makes them uniquely capable of taking on the toughest of challenges. We're excited to share a campaign that celebrates BFGoodrich Tyres' enablement of our consumers' adventures."
Jordan Tucker, global director of marketing for BFGoodrich Tyres.

The campaign aims to connect with overlanders and car builders who share a passion for adventure and an appreciation for quality equipment. BFGoodrich Tyres has a 50-year legacy in motorsports and technical expertise in tyre manufacturing. The company's tyres are known for delivering high-performance and extreme performance in any environment.

The campaign showcases BFGoodrich Tyres' commitment to enabling its consumers to push their boundaries and achieve their dreams. Whether it's exploring rugged terrain or restoring a classic muscle car, BFGoodrich Tyres provides the reliability and performance needed to make it happen.

For more information on BFGoodrich Tyres and their high-performance tyres, visit their website at or follow them on social media at @BFGoodrichTires.

Stay up to date with the latest tyre industry news and updates.
Weekly Newsletter - No Spam Ever
Oops! Something went wrong while submitting the form.