Association for Finnish Work Honors Nokian Tyres with Key Flag Symbol

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Nokian Tyres
Published on
January 13, 2023

Nokian Tyres, has been awarded the Key Flag symbol by the Association for Finnish Work.

The Key Flag symbol is awarded to products or services that are manufactured or produced in Finland, with a minimum domestic content of 50 percent of their break-even cost. The Design from Finland mark is also awarded to the company, indicating that their products are designed in Finland, and that the company has invested in Finnish design.

The Key Flag symbol has been in use since 1965 and is well-respected, with consumers associating it with positive images of domestic quality, reliability, safety, responsibility and employment. According to Reetta Mentu, the marketing manager of The Association for Finnish Work, 92 percent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of their products and services.

Nokian Tyres' managing director, Manu Salmi, said, "We have always wanted to make sure our customers and stakeholders know where our tires are designed and manufactured." He added, "We are proud of our long history and high expertise, which represents the world's absolute top in our industry – our forestry tires being one prime example."

The company has invested heavily in product development in recent years, with a new research and development center opening in Nokia in 2020.

Salmi said, "When it comes to our products – for example, the tires and wheels for heavy machinery – we pick our chosen materials based on their sustainability and safety." He added, "We are a global player. And we wouldn’t do this well without our international staff and partner network. But at the same time, we are very proud of our Finnish roots."

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