Apollo Tyres Demonstrates Commitment to Sustainability by Sourcing 100% Natural Rubber from Sustainable Suppliers

Apollo Tyres, has taken a significant step towards promoting sustainability within the tire industry. The company announced that it is now sourcing 100% of its natural rubber supplies from companies that have made a steadfast commitment to sustainability throughout the entire supply chain.

This milestone aligns with the code of conduct set out by the Global Platform for Sustainable Natural Rubber (GPSNR), solidifying Apollo Tyres' position as an industry leader in environmental stewardship.

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Apollo Tyres
Published on
May 24, 2023

Apollo Tyres, has taken a significant step towards promoting sustainability within the tire industry. The company announced that it is now sourcing 100% of its natural rubber supplies from companies that have made a steadfast commitment to sustainability throughout the entire supply chain. This milestone aligns with the code of conduct set out by the Global Platform for Sustainable Natural Rubber (GPSNR), solidifying Apollo Tyres' position as an industry leader in environmental stewardship.

The implementation of this new initiative, which recently came into full effect, is an integral part of Apollo Tyres' Global Sustainability Strategy. The commitment applies specifically to the supply of natural rubber to the company's two European production facilities located in the Netherlands and Hungary. By embracing sustainable practices, Apollo Tyres aims to minimise its ecological footprint and drive positive change within the industry.

As part of its new commitment, Apollo Tyres has forged new natural rubber supply agreements exclusively with businesses that adhere to sustainable sourcing or traceable-to-plantation policies. These agreements ensure that all tires produced at Apollo Tyres' European facilities will be manufactured using natural rubber sourced from suppliers who are fully committed to the GPSNR policy framework.

This shift not only demonstrates the company's commitment to sustainability but also strengthens its position as a socially responsible global player in the tire industry.

The GPSNR's code of conduct acts as a guiding compass for Apollo Tyres as it navigates towards a greener future. The platform's stringent guidelines encompass every aspect of the natural rubber supply chain, ensuring responsible land use, protecting biodiversity, safeguarding human rights, and promoting fair labor practices. By aligning with the GPSNR's principles, Apollo Tyres sets a noteworthy example for other industry players, inspiring them to adopt sustainable practices as well.

Visit: https://www.apollotyres.com/en-gb/

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